Developing a Compelling Business Case to Achieve Buy-In
Monday, Nov. 4, 8:30 a.m.-4 p.m.
Online
| To register, please visit https://www.mun.ca/gardinercentre/professional-development-schedule/ |
Learn the key steps in developing a business case and how to communicate it to key stakeholders to win support of a new project or initiative.
Managers at all levels create business cases to gain support for new organizational decisions, to initiate action, or to obtain resources for an initiative. A business case answers the question “what happens if we take this course of action” and is often presented as a well written document or short presentation. It lays out the rationale for new strategic opportunities. Participants will learn how to assess the opportunity and risks, build the financial case, create the implementation action plan, and communicate the overall rationale for the new course of action to stakeholders.
Key Learning Outcomes
- Identifying and qualifying opportunities into business cases
- Assessing the opportunity and the alternatives
- Strategic questions to consider
- Analyzing the risks
- Developing strong supporting budgets and methodology
- Managing stakeholders
- Implementing the action plan
- Communicating your case
Presented by Gardiner Centre