Digital and Social Media Communication and Engagement
Thursday, Nov. 4, 2:30-4:30 p.m.
November 4, 2021 – November 25, 2021
For this program, MUN employees are eligible for a 15% discount
This course is delivered through a combination of pre-recorded modules and live sessions. Roughly half of the course content will be available in a purely online format. This allows participants the flexibility to complete and apply this portion of the content at their convenience. During this time, participants will have access to the course instructor to ask questions on any of the recorded content. The instructor will track participants’ progress through the recorded modules as they must complete all recorded content prior to attending the live sessions.
Following completion of the recorded modules, participants will be invited to attend the live sessions. After each session, participants will receive takeaway materials to practice and implement the content.
*Please note that participants must complete all of the pre-recorded content and attend all live sessions to receive their certificate of completion*
As social media channel usage moves to a more content consumption format, it is important to address the emerging era of messaging applications and SMS for digital communications and ensure that the content that you are deploying across your digital and social media channels is engaging content deployed on the right channel at the right time. Once you have started your digital relationship with your existing or potential customers, managing those relationships with current and emerging privacy practices is key and a customer relationship management system can aid significantly in your effective execution.
In 2021 the Communication, Engagement & Advertising Seminar evolved from a single seminar into two distinct seminars, the Digital Communication & Engagement Seminar and the Digital Advertising Seminar. The increased growth and importance of messaging applications and SMS communications along with customer relationship management tools required their incorporation into the training program. The growth of the range of digital advertising platforms and the increased variety of digital ads available on each of these platforms identified the need to have a dedicated seminar that focused exclusively on digital advertising.
The Digital & Social Media Communications & Engagement Seminar focuses on understanding the types of platforms and tools that are key to communicating and engaging with your target audiences on the platforms that THEY prefer and how you can ensure that you are using the correct communication tools to achieve your strategic goals.
Through a detailed overview of these tools, this seminar will allow you to evolve how and when you communicate and the best way to integrate multiple communication channels together and manage them through a user-friendly CRM (customer relationship management) system.
Presented by Gardiner Centre